As the Allwyn migration campaign is now in full swing where OPAP and Sazka Champs transitioning to Allwyn Champs, we aim to create a comprehensive set of still and motion assets for each supported athlete, fully aligned with the new brand guidelines and visual identity manual
in action x studio
In Action / Authentic athelete’s profile showcase
Communication under the new guidelines should feel more authentic, capturing athletes in their natural environments, whether in action, in their everyday lifestyle, or through genuine emotion.
Studio
Studio photography allows us to maintain a clean and consistent look across all athlete portraits, easily applicable anytime and anywhere in the world. Given the busy schedules and seasonal nature of our athletes’ sports, it’s often challenging to bring everyone together in one place. Thanks to our mobile studio setup, we can efficiently execute studio shoots alongside “in action” sessions.
The choice of a grey background allows for easy post-production and flexible color adjustments in line with the brand manual.
Czech Allwyn Champs photoshoot in Prague in late December 2025
At the end of this year, we have a unique opportunity to photograph all members of the Czech Champs. The photoshoot will consist of three parts: studio portraits, image / lifestyle photography, and a group photo featuring the “Happiness” installation that was showcased at the Signal Festival in Prague. With some of the summer sports athletes, we will also be able to capture in action shots.
