Allwyn Champs — Jan Kasl

As the Allwyn migration campaign is now in full swing where OPAP and Sazka Champs transitioning to Allwyn Champs, we aim to create a comprehensive set of still and motion assets for each supported athlete, fully aligned with the new brand guidelines and visual identity manual

in action x studio

In Action / Authentic athelete’s profile showcase

Communication under the new guidelines should feel more authentic, capturing athletes in their natural environments, whether in action, in their everyday lifestyle, or through genuine emotion.

Studio

Studio photography allows us to maintain a clean and consistent look across all athlete portraits, easily applicable anytime and anywhere in the world. Given the busy schedules and seasonal nature of our athletes’ sports, it’s often challenging to bring everyone together in one place. Thanks to our mobile studio setup, we can efficiently execute studio shoots alongside “in action” sessions.

The choice of a grey background allows for easy post-production and flexible color adjustments in line with the brand manual.

Czech Allwyn Champs photoshoot in Prague in late December 2025

At the end of this year, we have a unique opportunity to photograph all members of the Czech Champs.

The photoshoot will include three main parts: studio portraits, image and lifestyle photography, a stylized shots and a group photo incorporating the “Happiness” installation, originally showcased at the Signal Festival in Prague. Additionally, with selected summer sports athletes, we will capture a series of “in action” shots to complement the campaign.